Friday, March 29, 2013

Shooting for EBEN, a new label (it's fishy!)

Fashion photography is what I love to do most. It's so playful and out of the box (if you want it to be), and you can just play around with different techniques, lighting, locations, models .. the creativity is never-ending. That was definitively the biggest downside of moving to Bodø, the lack of fashion.

But in every mountain there is an ounce of gold I guess. I was so happy to be introduced to Elisabeth Benoinsen and her label EBEN. She is an designer who did what I did, moved out of London to work on her own expression. She is developing her brand with a series of exclusive fishskin handbags. 

If you are into design you will know how cool that is, but if you are a regular Joe, then you might think it's icky, smelly and rough. It's not! We are far away from talking about gutting a fish and making handbags out of it; the skin goes trough a long process to magnify the skin, and in the end you get a super exclusive and expensive skin that feels like leather, only it got the insane cool structure to it!

Elisabeth have been investing so much time, effort and money preparing her products, and she is so focused on quality that you get blown away. Absolutely nothing is left to chance, and I am so excited to see the products in the shops soon!

So during the last months we have been planning a photoshoot to promote the EBEN products. While we have been waiting for all the handbags to go into production, we have been testing different models, different clothing and accessories, different locations and so on. 

And I am the kind of photographer that doesn't want to leave anything to chance either. Out there it is so competitive that even the smallest thing can be the difference between success or no success, and imagery is often what get you noticed. Also we are aiming to make an editorial to get into magazines, so it's also trying to create that little extra.

We have learned from out test shoots and we now feel ready to do the final shoot. All the handbags will be here in any time now, so expect some results in the near future. I can say that this shoot will be a fairly big production all things considering; we even need to establish a camp in the "wild" to let the model thaw up during the shoot. But we have been out there testing - and the results can be astonishing!


Here is the pictures from the first shoot that have been edited to test retouch style. Hope you like them even if they are just testshots :)