Thursday, August 22, 2013

Flash photography

The other day I found a manifesto I wrote while I was living in Australia in 2010, and actually I found it very inspiring to read what I wrote back then. When you don't have to worry about the bills, you can relax and do everything as it emerges within yourself. I miss those days, and it is nice to be reminded about the essence of your own photography. 

One of the things I wrote was that when I take a picture, I always make history for someone. Sometimes it is about capturing a personality, other times it's about making someone notice an advertising board to help the progress of someones business. That's why I care about every aspect of my photography ... it always matters for someone how I perform. 

And I just want to show a small commercial example today. A client of mine had an event, and they wanted a simple picture to show on their webpage. I could do what I did in the first image, the money was the same either way. But I wanted to create something cool for them, something that people notice. It's not going to change the world, but why not make the most out of it?

I just found a location by the airpord, got the boys there and lit them one and one (put together of 6 different images). The client might have been pleased with the first image, but to me it makes all the difference in the world that I can feel happy with the result as well.

Boys are lined up and ready to shoot (this one in natural light):


Here the image is put together of the different exposures (six in total), no photoshop adjustments:


And the last one, after post processing in photoshop:


People tend to say to me when I show before and after images; "you don't really need to do all those things, no one notice them". I do. And after a while, when you have seen the image several times, then you will probably start to notice something too. For instance how the lightpoles in the background are competing with their heads. Just the small stuff. But it matters. Because once you send it to print, or send it to the client ... the image is out there for "eternity". So why not make it all it can be? 

Enjoy your weekend folks!